Serial 1, a Harley-Davidson eBike Brand, Opens Western US Headquarters in Utah

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LEHI, UTAH — March 2, 2021 — Serial 1 Cycle Company, a dedicated eBicycle brand formed in partnership with iconic American motorcycle manufacturer Harley-Davidson, Inc., announces the establishment of Western U.S. headquarters in Salt Lake City’s neighboring Lehi, Utah. The area, home to a growing number of other technology start-ups, is known as Silicon Slopes. 

Serial One RUSH/CTY SPEED eBicycle. Photo courtesy Serial One
Serial One RUSH/CTY SPEED eBicycle. Photo courtesy Serial One

Serial 1 has a full line of /CTY eBicycles designed for commuting and recreational riding. The bikes will feature aluminum frames, mid-mount motors, and  four ride modes.

Serial 1 inhabits a private office in Lehi coworking space, kiln, known for its full-service amenities and mountain views. Recent hires include Vice President of Sales & Service, Brandon Proctor, who is relocating to the Salt Lake City-region from Dallas, and Jon Ward, Vice President of Marketing. 

Serial One MOSH/CTY eBicycle. Photo courtesy Serial One
Serial One MOSH/CTY eBicycle. Photo courtesy Serial One

“We are inspired by the energy, growth and passion for entrepreneurship in the burgeoning Silicon Slopes,” said Jason Huntsman, President of Serial 1 Cycle Company. “Plus, Utah is an incredible place to enjoy the outdoors and we’re looking forward to exploring the many bike paths and bike lanes on our eBicycles.”

Serial 1 anticipates hiring at least 20 additional staff members in the Utah office over the next twelve months. Current open positions include: sales, customer service, ecommerce and web development. 

Serial One RUSH/CTY STEPTHRU eBicycle. Photo courtesy Serial One
Serial One RUSH/CTY STEPTHRU eBicycle. Photo courtesy Serial One

Serial 1 will maintain an office in Milwaukee, the birthplace and headquarters of Harley-Davidson, where the Serial 1 engineering department works closely with the iconic American motorcycle manufacturer. 

Serial One RUSH/CTY eBicycle. Photo courtesy Serial One

Taking its name from “Serial Number One,” the nickname for Harley-Davidson’s first motorcycle, Serial 1 Cycle Company combines Harley-Davidson’s world-class product development capability and leadership in two-wheel electric propulsion with the agility and innovation of a start-up brand dedicated exclusively to the eBicycle product and customer. 

The company will deliver its first eBicycles, available for presale now, in Spring 2021.

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