LEHI, UTAH — March 2, 2021 — Serial 1 Cycle Company, a dedicated eBicycle brand formed in partnership with iconic American motorcycle manufacturer Harley-Davidson, Inc., announces the establishment of Western U.S. headquarters in Salt Lake City’s neighboring Lehi, Utah. The area, home to a growing number of other technology start-ups, is known as Silicon Slopes.
Serial 1 has a full line of /CTY eBicycles designed for commuting and recreational riding. The bikes will feature aluminum frames, mid-mount motors, and four ride modes.
Serial 1 inhabits a private office in Lehi coworking space, kiln, known for its full-service amenities and mountain views. Recent hires include Vice President of Sales & Service, Brandon Proctor, who is relocating to the Salt Lake City-region from Dallas, and Jon Ward, Vice President of Marketing.
“We are inspired by the energy, growth and passion for entrepreneurship in the burgeoning Silicon Slopes,” said Jason Huntsman, President of Serial 1 Cycle Company. “Plus, Utah is an incredible place to enjoy the outdoors and we’re looking forward to exploring the many bike paths and bike lanes on our eBicycles.”
Serial 1 anticipates hiring at least 20 additional staff members in the Utah office over the next twelve months. Current open positions include: sales, customer service, ecommerce and web development.
Serial 1 will maintain an office in Milwaukee, the birthplace and headquarters of Harley-Davidson, where the Serial 1 engineering department works closely with the iconic American motorcycle manufacturer.
Taking its name from “Serial Number One,” the nickname for Harley-Davidson’s first motorcycle, Serial 1 Cycle Company combines Harley-Davidson’s world-class product development capability and leadership in two-wheel electric propulsion with the agility and innovation of a start-up brand dedicated exclusively to the eBicycle product and customer.
The company will deliver its first eBicycles, available for presale now, in Spring 2021.