Mavic to paint the Tour of Utah yellow

Top cycling brand signs on as official neutral support to top North American pro cycling event

Press Release: OGDEN, Utah – December 8, 2015 Mavic, a leading manufacturer of bike systems and ridersequipment signs a multi-year partnership deal with Larry H. Miller Tour of Utah as the official neutral support provider for the mens professional, multi-stage race and the women’s race event.

The Tour of Utah is a seven-day, UCI-sanctioned, North American cycling event and is known as “America’s Toughest Stage Race“. The Tour features 16 of the top mens professional cycling teams in the world, with significant elevation changes and unpredictable weather. The 2015 Tour of Utah featured 712 miles of racing and 51,422 feet of elevation gain. The 2015 Tour of Utah Women’s Edition: Criterium Classic featured two days of racing for professional and elite women’s teams, sanctioned by USA Cycling.

Mavic has provided neutral support to road races around the world since 1972. The role of Mavic neutral support is simple: provide mechanical support to any rider that cannot be serviced by their team car immediately. Mavic will provide at least two wagons, two motorcycles and nine mechanics during the entirety of the week-long race.

We are thrilled to be a part of ‘Americas Toughest Stage Race’, and being able to share our expertise in neutral support to the riders and teams,says Mike Wilson, regional marketing manager of the Americas for Mavic. This is the biggest stage for road racing within the U.S. and its a perfect stage to show our support of cycling as a whole.

Our goal with the Tour of Utah has always been to partner with the best brands in the industry. We greatly appreciate the support from Mavic, and the level of expertise they bring to the race with neutral support,” said Jenn Andrs, executive director of the Tour of Utah.

The Larry H. Miller Tour of Utah is scheduled for August 1-7, 2016. Organizers will announce the new host venues for race week on December 10, 2015 at 10am MST at the Megaplex Theatre at The Gateway in Salt Lake City. Details about the Tour of Utah Women’s Edition will be provided in early 2016.

About Mavic:

Mavic is an Amer Sports brand founded in 1889, based in Annecy, France with a US office based in Ogden, Utah. Mavic is a world leader in technology and innovation in bicycle wheels, rims, components, technical apparel and footwear. www.mavic.com

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