“The Rise of Enduro” Film Premiers in Salt Lake City, Utah on April 23
Screened by Cycling Utah magazine and Scott Enduro Cup presented by Vittoria
Salt Lake City, Utah (April 2, 2015) – Cycling Utah magazine in conjunction with the Scott Enduro Cup presented by Vittoria will host the Utah premier of the film, The Rise of Enduro, on Thursday, April 23, 2015 at Brewvies Cinema Pub in Salt Lake City, Utah. The Rise of Enduro delves into the history and roots of the Enduro format while showcasing the world's most respected riders racing some of the most epic, breathtaking terrain in the world. Several Enduro Cup racers are featured in the film including Curtis Keene, Kyle Warner, and Adam Craig.
“To me, it's the most natural form of mountain bike racing,” Jared Graves, current Enduro World Series Leader, describes in the film. “What's cool about Enduro is you've got to keep fighting every stage and give it everything you've got.”
On April 23, two screenings of the film will take place at 7:00 p.m. and 8:30 p.m. at Brewvies in Salt Lake City, Utah. Tickets cost $7 online before April 23 and $10 at the door the day of. A raffle will take place during each screening with prizes from Scott Sports, Vittoria, The Rise of Enduro and others. Proceeds from the raffle will benefit the Wasatch Area Freeride Trails Association. View The Rise of Enduro teaser video, below. Purchase tickets to the Utah premier, here.