Ken Meidell Appointed New CEO of Outerbike

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Western Spirit Cycling Continues to Evolve the Hands-On Consumer Bike Experience

MOAB, Utah [April 4, 2019] – Western Spirit Cycling – founders and promoters of Outerbike; the
consumer-focused experience for testing, reviewing and riding the newest bikes and cycling gear
– announces Ken Meidell has joined the team as the first CEO of Outerbike.

Riders came from across the country to demo bikes and ride Moab's trails and roads. Photo: Beth Runkle

Meidell most recently served as CEO for Dakine, and has over 15 years of experience in
executive roles at Outdoor Research and Cascade Designs. In his new role within Western Spirit,
Meidell brings his deep knowledge of growing the consumer experience and his passion for
mountain biking and the outdoors to evolve Outerbike in 2019 and beyond.

As a creative leader and solid cyclist, Meidell has fresh insights and ideas for growing Outerbike
that best serve the industry, the manufacturers and the consumers. “We are super excited to be
partnering with Ken to take Outerbike to the next level,” said Western Spirit CEO, Ashley
Korenblat.

Established in 2010, Outerbike is a series of experiential consumer events dedicated to helping
riders chose their next bike and explore new cycling gear. With the changing landscape in sales
channels, coupled with the continual improvements in product design and technology, Outerbike
offers cyclists a bespoke, hands-on opportunity to ride bikes and test gear on real trails before
making purchasing decisions.

Welcoming avid riders, early adopters, and all cycling curious consumers, Outerbike is a fun and
inclusive environment to learn, explore and experience biking from an insider’s perspective at
some of the world’s premier mountain biking destinations. The three-day events offer real rides on
real trails on dream bikes from all attending brands. Between activities, exhibitors and attendees
enjoy lunch, and later beers, together under the Outerbike tent to convene, chat and compare the
finer points of all the gear.

“These weekends unite cyclists with the companies committed to growing our sport as well as
allow for newer riders to progress in their journey by building community, courage, and
conversation around cycling” said Meidell.

“Outerbike is focused on one thing: providing world class bike demo opportunities for all levels of
cyclists, and having Ken on the team will allow us to bring more bikes to more riders in more
great places!” said Korenblat.

In 2018, Outerbike events in Crested Butte, Moab, and Bentonville attracted riders from 48 states
and 14 countries. A fourth location, Sun Valley, Idaho, has been added for 2019. Over 100 of the
leading bike and gear brands will be in attendance this year at the following Outerbike
experiences:

Outerbike 2019 Schedule

  • Sun Valley, Idaho – June 21-23, 2019
  • Crested Butte, Colorado – August 16-18, 2019
  • Moab, Utah – October 4-6, 2019
  • Bentonville, Arkansas – October 25-27, 2019

For more information, or to sign up for an Outerbike experience, visit www.outerbike.com.

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