For Immediate Release:
Bike Shop Saturday to be held on December 8, 2012 Worldwide
Event designed to support local bike shops and bike related businesses
December 4, 2012 (Salt Lake City, Utah) – Bike Shop Saturday, an event designed to be a bike friendly alternative to Black Friday and Cyber Monday, will be held worldwide on December 8, 2012, the second Saturday in December. The event was created by Cycling Utah (cyclingutah.com), a leading consumer bicycling magazine.
Recognizing that local bike shops and bike related businesses are the backbone of the cycling community, the event encourages cyclists to patronize those businesses during the holiday shopping season.
“The holiday shopping season is a great time to buy locally, and better yet, to support your local bike shop. Dollars spent at your local shop are used to sponsor bike events and bike clubs, hire employees, and bring more people in your community to the great sport and transportation mode of cycling,” said Dave Iltis, editor of Cycling Utah.
In future years, the event will be held on the second Saturday in December.
For more information, email firstname.lastname@example.org
For more on Bike Shop Saturday, visit http://bikeshopsaturday.com (under construction).