West Jordan, UT – Reynolds Cycling, a worldwide leader in the design and manufacture of high performance bicycle wheels, has announced that Len Cabaltera of Racine, WI has joined the company.
Cabaltera, an industry veteran, has joined Reynolds Cycling in the role of International Sales and Marketing Manager. In this position, Cabaltera will manage International sales, coordinate marketing with Reynolds Cycling’s new agency, LiFT Promotions, and oversee the Taiwan sales office.
“We are excited to bring Len on board our team at Reynolds Cycling,” says Dean Gestal, CEO of Reynolds Cycling. “With Len’s extensive marketing and sales experience and industry expertise, we have confidence he will be a tremendous asset to our company,” Gestal added.
Cabaltera began his cycling career in retail in 1984 and is an avid cyclist. In the last 25 years he has won multiple state championships in Road, MTB and BMX as well as national medals on Track.
With his start in racing and retail, Cabaltera joined the corporate world as a product/marketing manager at Roadmaster Bicycles. In 1996 he joined Hayes Performance Systems where he was instrumental in launching hydraulic disc brakes to the market – now an industry standard on most OEM mountain bikes. While at Hayes, Cabaltera served in vital roles such as Sales and Marketing Manager, Sr. OEM Sales Manager. His last role was Global Sales Manager before leaving to join Reynolds Cycling.
“I am happy to join the Reynolds Cycling team. I look forward to utilizing my many years of industry experience in sales, marketing, and product development to help Reynolds Cycling continue its strong growth path. The design and manufacturing team has proven it can build world class products such as the RZR wheelsets, I am excited to promote and sell these products,” said Cabaltera.
Reynolds Cycling‘s main objective is to pursue technology and offer a complete line of performance wheels to appeal to the most demanding cyclists delivering quality, ultra-light products that offer comfort, strength and reliability. The company is focused on hiring experienced talent, such as Cabaltera, with a passion for all things bicycling.