The new retail location, which soft launched in November 2022, celebrates with community partners
PARK CITY, Utah (May 11, 2023) — Since the moment Bingham Cyclery opened its 5th location, and first-ever in Summit County, snow has covered the local roads, trails, and bike paths. Now that the 2023 cycling season is underway, the retailer, which focuses on electric bicycle sales, is ready to celebrate the new store location at 3156 Quarry Rd. #3-N, Park City.
Multiple community partners, bike brands, and local non-profits will be on-site starting at 10am on Saturday, with free, family-friendly activities and educational opportunities.
“Of course, we love selling e-bikes and servicing all types of bikes,” says Bingham Cyclery owner Angela Wright, “but what makes Bingham Cyclery unique as a retailer is that we love being a resource for and contributor to our local community.”
Grand opening attendees can start the day at 10:00am with donuts provided by the newly-formed Wheelie Spoked cycling club, and kombucha provided by neighboring business Tadasana.Yoga.
The Park City Chamber and Visitors Bureau will host a ribbon cutting ceremony at 11:00am. Additional attending community partners include Bike MS, WomenMTB, and Bike Utah’s MidWeek Mountain Bike Series.
Basin Recreation rangers will be available to guide riders toward safe pedaling options, and South Summit Trails Foundation and Wasatch Trails Foundation will provide information about trails conditions and new projects.
Saturday’s event also marks the start of Bingham Cyclery’s clothing drive to benefit students participating in the Utah High School Mountain Bike League. Grand Opening attendees are encouraged to bring new or clean, gently used clothing to donate.
Many of the brands found in the Bingham Cyclery store will be on hand to provide product demonstrations and allow attendees to test ride bikes. Muc-Off will host bike cleaning and tubeless tire clinics, Stromer will lead a group e-bike ride, and Riese Müller, Gazelle, Urban Arrow, Giant, and Liv will have bikes available to try. Attendees are encouraged to bring their own helmets, and an ID and credit card are required for test rides.
There will be prizes and giveaways from many of Bingham Cyclery’s partners, including the National Bicycle Dealer’s Association and Hawley-Lambert Cycling, which awarded this event their Buy Where You Ride Retailer Event Fund, to aid in advertising and promotion.
Bingham Cyclery Park City is open daily 10am-6pm. The store sells electric bicycles and accessories and services bikes of all styles, makes, and models, both analog and electric.
